An Evening on the Runway
EVENT NAMING & BRANDING
Configured a system where the event sponsor gets top billing (but allows for the possibility of changing the sponsor for the next event).
Designed event name, logo, color palette, and identity elements to use across pieces.
MASTER POSTER DESIGN
Overall design, information hierarchy, sponsor levels, and copyediting.
INSTAGRAM & FACEBOOK EVENT ANNOUNCEMENT
Design of branded color images.
INSTAGRAM & FACEBOOK FOLLOW-UP IMAGES
Black & white images were used to stand out from usual color images on Facebook and Instagram.
Poster design adjusted for email (some small elements made larger for legibility).
POSTCARD DESIGN
Standard-sized postcard reaches patrons who are not on email list.
POSTER USED AROUND TOWN
Tabloid-sized poster for maximum impact.
SPECIAL POSTER FOR USE AT SPONSOR'S EMPLOYEE LOUNGE
Models are hospital employees, wearing their Heart-health red fashions.
FACEBOOK SPONSOR SPOTLIGHT (FEATURE INDIVIDUAL SPONSORS AS THEY COME IN)
Gives new sponsors who did not make it into the printed poster a chance to be featured.
A WEEK BEFORE, UPDATE TO INCLUDE ALL SPONSORS & REPOST A REMINDER
Note that Instagram has a limitation of square or slightly elongated. Had to do 2 images to best display all the advertisers.
LOBBY POSTER AT THEATER
Poster artwork resized to standard foam-core size
EVENT PROGRAM
LOOK INSIDE! To turn pages, "click & drag" from right to left (or press arrows on the left and right).
PAPARAZZI PHOTO WALL
Guests take photos and post to social media, creating awareness of event. #DesotoFashion
SLIDE SHOW DURING EVENT
Logos projected on screen at VIP Party, and on stage while show is taking place.
CARD TO HOLD RED DRESS "HEART HEALTH" PIN
Handed out to VIP Party attendees.
FACEBOOK FOLLOW-UP
Event organizers and committee members post casual photos (during the event and day after the event).
FACEBOOK FOLLOW-UP
Animated .gif to thank the sponsors
FACEBOOK FOLLOW-UP
Post the program to thank the advertisers, and get them additional round of exposure.
